Importance of good video and sound quality.

Video quality

As a result of the variation in device size and quality from which people consume YouTube videos, the necessity of having high quality video has become very important. Laptops and mobile devices are still the most commonly used devices, but a lot more people are starting to use the YouTube application on high end big screen HDTVs and monitors. This means that low quality videos will look even worse as the screen size increases and put people off from watching those videos. High quality videos on the other hand will be smooth and clear on the eye, so more likely people will enjoy the contents more if the content is good. Hence, it is very important to take that into consideration when recording your videos to increase the potential of your videos doing well across all devices.

Lighting quality in videos 

For most YouTube videos you don’t have to pay too much attention to lighting, but for those people recording reaction videos or videos of them in a room, where majority of their content focuses on them being in the video, it is a good idea and practice to try to take lighting effects into consideration. Lighting creates a visual mood, atmosphere and even tells your audience where to focus. For example, in movies lighting is a big factor in defining the genre of the film and it is what is used to convey and set the mood for the audience. The amount of light in the video will naturally affect the viewers perception of the video, if it is slightly dark and not done for effect and to go with the content, it could even make the video boring and uninteresting causing the viewer to click off. Hence, try to have a good level of lighting in the room you’re recording in and if possible invest in some sort of LED lighting to make you stand out and the center of attention by placing the lighting at the back of the video recorder.

Sound quality in videos 

A lot of people using mobile phones or tablets when traveling tend to use headphones or earphones to hear the sound. Headphones and earphones highlight bad sound quality even more than when it is played through a speaker. Hence, sound quality is also an important factor to consider when creating content for your audience to have a good experience watching your videos. If the audio of the video is clear, with the correct level of volume and free of background distractions or hissing sound, sometimes people may even ignore a bit of an issue with the video quality, making sound quality even more important than video quality for those types of consumers.